Campaign Start
January 2021
Focus Areas
Content Creation, On-Page Optimization, Technical SEO
THE CLIENT'S CHALLENGE
CDNetworks faced the complex challenge of scaling their content strategy while maintaining technical excellence across multiple global markets. Their need was threefold: to significantly expand their organic search presence, to connect with a sophisticated technical audience across diverse regions, and to ensure their content met the exacting standards their enterprise customers expect.
Beyond content creation, they needed to maintain robust technical SEO foundations as they scaled, ensuring new content was fully optimized and properly integrated into their site architecture. A key priority was strategically directing users not only to newly created content but also to established solution pages and technical documentation, creating clear pathways through their site that aligned with different stages of the buyer’s journey.
Our Approach
We developed a multi-tiered content strategy that addressed CDNetworks’ global market needs through strategic keyword research and user intent mapping. Our approach centered on creating targeted content clusters that supported both technical documentation and thought leadership pieces, while implementing advanced internal linking structures to strengthen topical authority. We established clear content guidelines that ensured consistent quality across regions while maintaining the technical accuracy their enterprise audience demands.
30%
Year-on-Year increase in organic traffic, 2024 vs 2023.
55%
Uplift in organic leads driven annually.
60%
Of all website traffic driven by content produced as part of the SEO campaign.
1168%
Increase in keyword visibility since SEO campaign began.
The Impact
Our strategic approach delivered transformative results for CDNetworks’ organic search presence and lead generation capabilities. The implementation of our content strategy drove a substantial 30% year-over-year increase in organic traffic between 2023 and 2024. More significantly, we generated a 55% increase in organic leads annually, while content produced through our SEO campaign now accounts for 60% of all website traffic. Perhaps most notably, our efforts led to an exceptional 1168% increase in keyword visibility since the campaign’s inception.
