THE CLIENT'S CHALLENGE
Laminar faced the significant challenge of establishing their digital presence and authority in the highly competitive cloud security market. As pioneers of cloud-native DSPM (Data Security Posture Management), they needed to educate their market while simultaneously building organic visibility. Their challenge was threefold: to establish thought leadership in the emerging DSPM space, to reach security professionals across multiple cloud platforms (AWS, Azure, Google Cloud, and Snowflake), and to effectively communicate their technical capabilities to enterprise security teams.
Beyond market education, they needed to build a robust SEO foundation from the ground up, starting with virtually no domain authority. A key priority was creating technically accurate content that would resonate with both security professionals and search engines, while establishing clear user journeys that guided enterprise buyers through their complex solution offering.
Our Approach
We implemented a comprehensive technical SEO and content strategy that positioned Laminar as the authority in cloud-native DSPM. Our approach focused on creating deep technical content that addressed specific security challenges across major cloud platforms, while building a strong site architecture that would support rapid growth in organic visibility. We established content clusters around key security concepts and use cases, supported by advanced internal linking structures to build topical authority.
95%
Growth in enterprise-qualified leads with a 42% improvement in lead quality score.
78%
Of product demo requests now originate from SEO-optimized content.
165%
Increase in traffic to technical documentation and product pages.
373%
Growth in organic visibility for DSPM-related keywords.
The Impact
Our strategic approach delivered transformative results for Laminar’s organic search presence and market authority in the DSPM space. The implementation of our technical SEO and content strategy drove a remarkable 95% growth in enterprise-qualified leads, accompanied by a 42% improvement in lead quality score. Perhaps most significantly, 78% of all product demo requests now originate from SEO-optimized content, demonstrating the direct business impact of our approach. The focus on technical accuracy and depth resulted in a 165% increase in traffic to technical documentation and product pages, while our comprehensive keyword strategy led to a 373% growth in organic visibility for DSPM-related keywords.
